Sno 2 Go: Bringing the Sweetness of Shaved Ice to Marshalltown
In the heart of Marshalltown, a new food truck has emerged, promising to satisfy the community's craving for a refreshing summer treat. Sno 2 Go, the brainchild of Dylan and Kelsey Schumacher, officially opened its doors on Wednesday, offering a unique twist on the classic snow cone experience.
Reviving the Joy of Shaved Ice in Marshalltown
Filling a Void in the Market
The Schumachers, self-professed dessert enthusiasts, were inspired to open Sno 2 Go after the closure of the popular Tropical Sno. Recognizing the void in the snow cone market, they seized the opportunity to bring their own vision to life. "When Tropical Sno was around, that was one of our big things — we really liked Tropical Sno," Dylan Schumacher shared. "Not having one around anymore really inspired us to open our own."
Embracing Mobility and Outdoor Experiences
Opting for a food truck model, the Schumachers saw an opportunity to cater to the changing preferences of their community. "Since COVID happened, I feel in this day and age, people want to be outside," Dylan explained. "People want to do things, go out with their kids. They don't want to be cooped up." By offering a mobile platform, Sno 2 Go can bring the joy of shaved ice to various locations, allowing more people to indulge in this iconic summer treat.
Customizing the Snow Cone Experience
The Schumachers wanted to elevate the traditional snow cone experience by offering a range of unique toppings and flavor combinations. Customers can now request whipped cream, candies, and other creative additions to their snow cones, transforming the classic treat into a truly indulgent dessert. "We're trying to be over the top a little bit," Dylan said. "You don't just come get a regular snow cone. We want to give a little extra that the kids are going to like. It's going to bring a smile to mom and the kids' faces. They're going to walk away happy."
Expanding the Flavor Horizons
Sno 2 Go boasts an impressive array of flavors, ranging from classic favorites like strawberry and grape to more unique options like tamarind and pina colada. The menu also features specialty snow cones, such as the vibrant "Over the Rainbow" and the tantalizing "Tropical Bliss." By offering this diverse flavor selection, the Schumachers aim to cater to a wide range of taste preferences, ensuring that there's something for everyone.
Partnering with Red Bull for a Caffeine-Infused Treat
In a unique collaboration, Sno 2 Go has partnered with Red Bull to provide customers with a refreshing and energizing experience. By combining the sweetness of shaved ice with the rush of caffeine, the Schumachers are offering a one-of-a-kind treat that appeals to both the young and the young at heart.
Fostering Community Engagement and Employment
Beyond just serving delicious snow cones, the Schumachers have a vision to positively impact their community. Their goal is to grow Sno 2 Go to the point where they can employ local youth, providing them with a productive and safe environment. "Our goal is to be successful to the point where we can employ a couple kids, keep them safe off the streets and give them something productive to do," Schumacher shared.
Adapting to Seasonal Demands
Sno 2 Go's operations will be tailored to the changing seasons. During the warmer months, the food truck will be a regular presence at local events, fairs, and private celebrations, offering a refreshing respite from the heat. As the weather turns colder, the Schumachers will wrap up operations until the following year, ensuring that their business remains sustainable and responsive to the community's needs.
Staying Connected through Social Media
To keep their customers informed and engaged, Sno 2 Go will be actively updating its social media channels, including Facebook, Instagram, and TikTok. Followers can stay up-to-date on the truck's locations, hours of operation, and any special events or promotions. "You'll have to follow us on social media and check where we're at for the day," Schumacher said. "We'll give a fair warning, a heads up about where we will be."With their passion for desserts, commitment to community, and innovative approach to the classic snow cone, the Schumachers are poised to make Sno 2 Go a beloved summer staple in Marshalltown. As the truck takes to the streets, it promises to bring a touch of sweetness and joy to the lives of locals and visitors alike.
